Packaging Design - "your Product is the Package it is Designed In."

Packaging Design - "your Product is the Package it is Designed In."

At a glance your product and the customer meet. In this critical ten seconds an emotional connection is created. Either your product is rejected for your competitor or you win the fight and your product is selected. If your packaging design does not create the right impact to jump off the shelf and attract a busy shopper, you don't have a second chance to make a first impression.

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"Your product is the package it is designed in."

Packaging design must Say Something, Get Attention, Get Personal, BE BIG and BOLD, Maximise uniqueness and behave like a Leader. Strong brands have relationships with consumers and are vital for successful packaging development. For creative packaging solutions CLICK HERE.

SupaBarn Coffee

Supabarn are a chain of supermarkets in Australia that are ranging out to include their home brands in-store. Being a home brand product, the coffee packaging design had to have a distinct look and feel. Toast maintained the home brands use of simplicity and colour to continue to successfully build the brand and reinforce the ‘top value at a low price’ message to SuperBarn customers.

What were the desired outcomes for SupaBarn

• To create distinctive coffee packaging that was clearly identifiable as the bite into life, SupaBarn home brand. • Use colours that are in the corporate identity. • Strong, bold design that would be clearly visable amongst its competitors on the shelf.

How did Toast achieve these results

• Researched SupaBarn's home brands and identified the key design elements of the brand in all the existing product ranges. • Target market research was completed with SupaBarn customers, making sure the home brand was clearly identified. • Through using the corporate colours of orange and black with strong logo branding and imagery, the coffee packaging was successful and easliy identified as a SupaBarn homebrand.

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